10 Best Free Digital Marketing Courses Online
All marketing activities that use an electronic device or the Internet are called Digital marketing. It is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.
The main types of digital marketing are Content Marketing, SEO(Search Engine Optimization), SEM(Search Engine Marketing), SMM(Social Media Marketing), Affiliate Marketing, Email Marketing, etc.
Brands these days are adopting digital marketing strategies because of the benefits it offers. If you want to learn Digital Marketing and that too completely free, so here we provide you with the 10 Best + Free Digital Marketing Courses Online.
1. Fundamentals of Digital Marketing – Google
| Topic | Digital Marketing |
| Lessons | 26 Modules |
| Duration | 40 Hours |
| Certification | Yes |
| Cost | Free |
This digital marketing course provided by Google is one of the few digital marketing courses available at Google Digital Garage (Google free courses).
It is another self-paced learning course for beginners and newbies to initiate their Digital Marketing journey. Coming from Google, you can be sure that the course will provide you with an in-depth knowledge of the Google tools.
There is a dashboard where you can monitor your learning progress and for every module completed, a badge is given to you. The course has been created in conjunction with the “Interactive Advertising Bureau (IAB)” and The Open University.
Things that you are going to Learn
- How to build your presence on the web.
- Planning an online business strategy.
- Using search engines for local marketing..
- Tracking and measuring web traffic.
- Scaling your business and taking it global.
2. Content Marketing Certification Course – HubSpot
| Topic | Content Marketing |
| Resources | 32 Videos |
| Duration | 4 Hours |
| Certification | Yes |
| Cost | Free |
The motive behind mentioning this course is that content is the backbone of digital marketing because you can hardly market anything without an accompanying content to interact with the audience & what the audience can communicate with.
There are 9 Instructors, each one covers different topics of this course. The 3 pillars of this Free Content Marketing Certification Course online which collectively make up content marketing are:
- Content creation
- Content re-purposing
- Content promotion
Things that you are going to Learn
- Effective and consistent content creation framework.
- Content re-purposing to add new value and meaning to your old content.
- Creating content that will be loved by, both, humans and search engines.
- You will learn how storytelling, content creation, re-purposing, and promotion come together to build a content marketing .machine that can grow your business and your career.
3. eMarketing Institute Online – Ebooks
| Topic | Digital Marketing |
| Resources | 10 Ebooks |
| Certification | Yes |
| Cost | Free |
This free digital marketing course online encompasses 10 modules of digital marketing in the form of eBooks. The good thing is that it is quite comprehensive despite it being a beginner course.
Each eBook has an exam attached to it. Once you pass the exam you will be awarded a certificate for that particular topic in digital marketing. If you take this course, it is enough for you to get acquainted with everything you need to about online marketing.
E-books are available for each module and you can take the 50 questions test once you are done reading. Certificates are issued in your name if you score a minimum of 50% in the test.
The modules of digital marketing that are covered are as follows:
- Affiliate Marketing Course and Certification.
- Blogging Course and Certification.
- Content Marketing Course and Certification.
- E-commerce Course and Certification.
- Email Marketing Course and Certification.
- Online Marketing Course and Certification.
- Search Engine Marketing Course and Certification.
- Search Engine Optimization Course and Certification.
- Social Media Marketing Course and Certification.
- Web Analytics Course and Certification.
4. Social Marketing Training – Hootsuite Academy
| Topic | Social Media Marketing |
| Resources | 6 Chapters |
| Duration | 6 Hours |
| Certification | No, It’s optional but not free |
| Cost | Free |
Hootsuite Academy’s free digital marketing course online teaches the foundation of social marketing skills which primarily contains how to grow followers, increase engagement level, and business results.
You will acquire practical skills that you can apply and start seeing results right away. You can apply it at a college fest that you want to promote or the page of your college club. Exact methods can be taught by this course which will bring success to you.
Things that you are going to Learn
- How to optimize your social media profiles.
- Effective social media promotion strategies.
- Fundamentals of content marketing for social.
- Most popular social networks used by businesses and how businesses and professionals engage in these social networks to accomplish their objectives.
- Setting objectives, goals, KPIs(Key Performance Indicators), tactics, laying out timing and key dates, budgeting.
- Defining the persona of a brand and voice for social channels, social media governance & crisis management, incorporating.content marketing into a social context, and measuring ROI.
5. Diploma in E-Business – Alison
| Topic | Business Website Optimization |
| Resources | 15 Modules |
| Duration | 6 + Hours |
| Certification | Yes |
| Cost | Free |
The 1st thing this free digital marketing course will teach you is, how to build an online marketing plan for an e-business. Further, you are likely to understand from it about how to improve the landing page of your website for a higher customer conversion rate.
Further, when you complete this course, you will have a strong understanding of key digital measurement concepts and analysis techniques.
Things that you are going to Learn
- How to use Google Analytics, Google Adwords, Google Adsense, and Google Sitemap to implement your online marketing strategy.
- How to monitor the key performance indicators (KPI) of your website effectively.
- How to examine revenue metrics and build custom reporting.
- How the internet will help your business to engage customers and support growth.
6. SEO Training Course – Udemy
| Topic | Search Engine Optimization |
| Resources | 42 Videos |
| Duration | 9 + Hours |
| Certification | Yes |
| Cost | Free |
Udemy’s SEO Training Course is not focused on blogs alone, it also teaches how to optimize and increase the search rank of social media pages and even your LinkedIn profile.
The tutor preaches that “Make sure your search engine is optimized effectively before you invest heavily in social media marketing”.
A few B-school students have searched for free digital marketing courses. Students wish to begin with something that is free, try it out, and then invest in a formal course.
Things that you are going to Learn
- The vocabulary and basics of SEO.
- SEO strategies that are most effective.
- How to produce content for search engines.
- Using Google Analytics to find business insights.
- On-page and off-page optimization.
- Local and mobile SEO.
7. Google’s Academy for Ads
| Topic | Display & Search Ads |
| Resources | 8 |
| Certification | Yes |
| Cost | Free |
Google’s Academy for Ads is another digital marketing course on Google Digital Garage available to everyone. As a beginner or a seasoned pro, this free digital marketing course online will be beneficial to you.
You will learn how to create ads that will resonate well with your audience and drive conversions for your company. The interesting thing about this course is that it brings mobile marketing into the picture.
Also Read: 10 Free Google Certification Courses for Online Learning
Things that you are going to Learn
- Setting up and analyzing Google Ads.
- How to place the customer at the center of marketing design and delivery(activating customer-centric marketing).
- How to measure your customer-centric marketing.
- Preparing for a programmatic world and programmable marketing statistics.
8. Inbound Digital Marketing Course – HubSpot Academy
| Topic | Inbound Marketing |
| Resources | 7 Modules |
| Certification | Yes |
| Cost | Free |
HubSpot created a term called “Inbound marketing”. It is a term used to describe a funnel design to attract potential customers into your business rather than pushing out a brand, product, or service to the prospects in the desire of generating leads or customers.
Inbound Marketing is all about content and Hubspot’s free digital marketing course online will instruct you how to design content that is capable of attracting qualified prospects that will become new leads.
Things that you are going to Learn
- As a core part of any inbound business, you will learn the inbound methodology and the flywheel.
- Creating a buyer persona’s and understanding the buyer’s journey.
- Setting business goals of content marketing.
- How to drive sales by running a successful inbound marketing initiative.
9. PPC University – Wordstream
| Topic | Search Engine Marketing |
| Resources | 10 + Articles |
| Certification | No |
| Cost | Free |
Unlike SEO, Paid Search marketing is treated in a fragile manner. You know why? It requires you to part with your money and if proper care is not taken, everything can go down the drain with nothing to show for it.
Pay Per Click (PPC) University is a partner with Google and also Facebook Marketing. Windstream is an online advertising agency that specializes in search marketing using its tools and software.
Things that you are going to Learn
- Finding proper keywords with high search volume and low competition.
- How to calculate quality score for your ads.
- Setting up an Adwords (Ads) account and creating AdGroups.
- Conversion rate optimization.
- The basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format.
10. Introduction to Marketing – Alison
| Topic | Introduction to Marketing |
| Resources | 15 Modules |
| Duration | 6 + Hours |
| Certification | Yes |
| Cost | Free |
Alison’s free digital marketing course teaches you the basics of Marketing. This is done by keeping online businesses in perspective.
You will get knowledge about how to build an effective marketing strategy that carefully features your game plan for finding customers. This is important to help you to create relationships with customers that lead to continuous customer satisfaction.
Things that you are going to Learn
- Role of marketing in the modern business world.
- Putting together an effective marketing strategy.
- How to successfully implement strategic components by using the Marketing Mix into an effective marketing strategy.
- The key importance and the effect that a business’ location can have on a marketing organization.
Conclusion
Digital marketing is the future of business. There are many business entities that are growing tremendously only on the basis of their online presence and digital marketing tools. So go for different websites to learn digital marketing & upgrade your skills to become a digital marketer.
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